What we do
You could have a generic image that represents the area being discussed. Below this you have have the heading and some text. If there’s a call to action you might add a link in the text like so…
Yet another option is merely to limit the block to just a heading and text. You can also have the text left-aligned rather than centred. If there is a call to action you might add a button below so it’s more obvious than a text link. The button will be a separate component and can be customised if you wish.